In an attempt to provide better service, we’ve recently concentrated more attention on online our local search results for the NJ area. We wanted to share with customers and other quality local based movers, some of the advantages that we’ve discovered.
LOCAL SEO represents a great opportunity for actual movers with a physical location (as opposed to brokers and online mediators) to rank well in relevant search results in their business location. This means that if a moving company is located in New Jersey, it stands a good chance of being featured on the first page search results, even for very competitive keyword searches, if it manages its local listings correctly.
In this article, we’ll discuss the actual steps that you need to take in order to create local listings that will help search engines understand you are a relevant local moving business.
Managing your Various Local Listings
You will be surprised to hear that many movers do not manage their local listing in various search engines.
Claiming and managing your local listings for Google Places, Yahoo! Local Listings and Bing Local Listing Center represents the first step, but it should be done correctly and efficiently in order to provide you with successful results.
Google + and Google Places
Not wanting to take any credit from Yahoo or Bing, Google still represents most of any movers potential business. It is very important to claim and manage your local Google Listing and manage your Google + page.
Google is now finishing a process of combining its Places listings with its Google + for business pages.
If you do not create, edit or claim your business page, it means that one will be automatically created for you.
The new Google Places page gives you the opportunity to manage your local listing and your + page from the same dashboard.
Managing Reviews Content and Social Media
Successful Local SEO for movers involves a lot more than simply claiming and editing various listings. It involves a continuous effort on your part in creating and adding quality content to your various related pages, in receiving and managing positive customer reviews and being active in various related social media accounts.
This continuous effort will cause search engines to notice your local presence and include your moving business name as one of the relevant local search results.